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| T O P I C R E V I E W |
| Ferrarinut |
Posted - 06/24/2017 : 09:40:45
I have been discussing the BBR Ferrari IDEA series with a friend this past week and we wondered what the letters stand for? Ernie did find this on the internet but no explanation of the letters I-D-E-A. Does anyone know?
"As befitting a marketing maven, Di Montezemolo also worked to leverage the cachet of the Ferrari brand. He developed a sideline business whereby the Ferrari name and logo were licensed to other companies, which then sold Ferrari-branded goods. Among the licensed Ferrari products in the late 1990s were watches (in partnership with Girard Perregaux), perfumes (Satinine), clothing (TSS & P), video games (Electronics Arts and Sega), and miniature cars and toys (Mattel). In 1999 Ferrari created a wholly owned subsidiary called Ferrari Idea S.A., which was based in Lugano, Switzerland, and which took over responsibility for developing and maintaining these licensing partnerships. About ten percent of Ferrari's profits were attributable to Ferrari Idea in 1999." Read more: http://www.referenceforbusiness.com/history2/66/Ferrari-S-p-A.html#ixzz4kDZumyua |
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